Furniture1, a Lithuania-headquartered online furniture retailer, is evaluating potential acquisition targets in Europe, Chief Growth and Strategy Officer Rossen Tzvetkov said.

The company is not holding any advanced acquisition talks, but is having discussions with some founders and owners, Tzvetkov said, without specifying further.

Furniture1, which is a profitable business with 2024 sales of around EUR 120m, could consider acquisitions in any European country, but it is primarily looking to acquire in the region’s largest markets, such as Spain, Italy, Germany and France, Tzvetkov said.

The company is interested in furniture retailers with online operations and sales between EUR 10m to EUR 20m, Tzvetkov said. Typically, such targets are family businesses whose owners are looking to retire, he added. The company is interested in targets with a track record of profitability, strong local teams and customer bases, he said.

Furniture1, which is present in 21 markets across Europe, is interested in such deals to increase its market share in its existing markets or to enter new countries, as well as to gain synergies in terms of products or logistics, Tzvetkov said. The company could also use its know-how to further digitally transform the acquired businesses, he added.

In addition, Furniture1 is interested in acquiring distressed or closed-down home improvement, home decoration and furniture brands and trademarks, Tzvetkov said. The company would look to revive such brands, take them online and reintroduce them to the market, he added.

Besides its European strategy, the company is interested in making minority-equity investments into Africa, Middle East or Asia-based furniture retail or home improvement startups, Tzvetkov said. Furniture1 sees such partnerships as a way to get a foothold on a map, offer its know-how and help such businesses scale faster, he added, without discussing investment amounts it considers offering.

Tzvetkov declined to comment on the amount it could consider spending on acquisitions, as this would also depend on available targets. Ideally, Furniture1 would like to fund acquisitions from its balance sheet and own cash, he said, without specifying further.

Such an approach means that the company does not expect to be too aggressive with its acquisitions and would be happy to find one or two deals, Tzvetkov said, adding that it does not have a specific timeline to do it.

Furniture1 is likely to handle its deals mostly internally, although it may require legal assistance in some regions, Tzvetkov said. It is happy to liaise with sellside advisors and is receptive to target proposals from investment banks. Moreover, the company itself finds potential targets via LinkedIn and at conferences, he added, as growth via M&A is part of its growth strategy.

Furniture1’s founder, majority-owner, and CEO Pijus Makarevičius told this news service in September 2023 that the company was interested in acquisitions to support its growth.

The company lists Swedish e-commerce company BHG Group among its minority shareholders. 

In March 2025, Furniture1 acquired Denmark’s once offline furniture retailer My Home Møbler and took it online, according to a company’s LinkedIn post. The company handled the undisclosed-value deal internally, Tzvetkov said. 

Furniture1’s organic growth strategy is aimed at entering new markets in Europe, Tzvetkov said, without discussing the markets it will look to enter next. The company expanded to eight new markets over the past two years, with Denmark, Switzerland and the Netherlands among its latest additions, he said.

The company’s largest markets are in the CEE region, where it is among top online furniture retailers, and it grows fastest in western Europe, Tzvetkov said.

Furniture1 has a team of more than 350 employees, he added.