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SunFire in advanced sale process via William Blair

SunFire, a Stone Point Capital-backed provider of technology solutions for senior citizen insurance coverage, is in the second round of a sale process via advisor William Blair, according to two sources familiar with the matter.

Carlisle, Massachusetts-based SunFire, also known as SunFireMatrix, generates around USD 30m of EBITDA, the same sources as well as a third source familiar with the company said.

New Mountain Capital is among the bidders around the process, the first two sources added.

Stone Point invested in the company in 2020, according to the firm’s website. 

Founded in 2016, SunFire works with insurance agents, brokers and seniors to select appropriate health insurance plans for customers seeking Medicare Advantage, prescription drug and Medicare Supplemental plan coverage, according to its website. It works with over 100 plan sponsors in a cloud-based platform.

According to its LinkedIn page SunFire is “a profitable, well-capitalized” business and approximately one in four Medicare enrollments transact through its platform.

SunFire, Stone Point and William Blair did not respond to requests for comment. New Mountain declined to comment.