NoScrubs Laundry Delivery, an on-demand laundry pickup and delivery company, aims to close an approximately USD 30m Series A round within three to six months, CEO and co-founder Matthew O’Connor said.

The Austin, Texas-based company is in preliminary conversations with potential investors, according to O’Connor. Proceeds would support geographic expansion and entry into additional business lines, he said.

NoScrubs has raised USD 4.5m to date from investors including Initialized Capital and Frontier Venture Capital, the CEO added.

The company is generating “millions” of dollars in revenue and projects more than USD 20m within approximately 24 months, according to O’Connor. The majority of revenue is recurring and NoScrubs is debt-free, he said.

NoScrubs expects annual revenue growth of approximately 7x to 10x over the next several years as it aggressively grows its national footprint, the CEO noted.

The company operates in Austin, Houston, Dallas-Fort Worth, Miami, Los Angeles, Phoenix, and San Francisco. Its service area covers approximately 8m people and could increase to roughly 150m people within the next 18 to 24 months through continued expansion into major metropolitan markets, O’Connor said.

NoScrubs picks up laundry from customers, washes, dries, and folds it through partner laundromats near the customer, and delivers it back the same day, typically within four hours for standard loads. The service operates on a subscription or pay-as-you-go basis, with pricing starting at USD 1.25 per pound.

The company has 15 employees and a network of thousands of drivers/washers it refers to as “scrubbers.”

O’Connor and CTO Sudhanshu Gautam founded the business in 2024 and together retain majority ownership. O’Connor was among the first 20 employees at Instacart before later serving as a senior program manager at Amazon. He also co-founded out-of-home advertising marketplace AdQuick.

NoScrubs primarily serves direct-to-consumer customers but also operates a business-to-business division serving Airbnb hosts, salons, spas, and gyms. It uses AI and automation to improve logistics, operational workflows, and customer targeting, O’Connor noted.

The business is building a proprietary dataset around laundry processing workflows, including folding, apparel types, brands, styles, and sizing, that could potentially support AI-foundational model and robotics-training applications, according to O’Connor. He said NoScrubs also sees potential to use the data for targeted advertising, promotions, and personalized customer offers tied to apparel brands and purchasing behavior.

Following the paths of DoorDash and Instacart, O’Connor said NoScrubs ultimately aims to pursue an initial public offering, potentially within four to five years. Additional capital raises are likely before then, he added.

DoorDash currently trades at approximately 5.5x trailing revenue, while Instacart trades at approximately 2.2x trailing revenue.

Peers include on-demand laundry pickup, wash-and-fold, and delivery providers such as Rinse, Poplin, Hampr, 2ULaundry, and Laundryheap, O’Connor said. Broader players include traditional laundromats and dry cleaners, as well as household convenience and gig-economy platforms including Instacart, DoorDash, TaskRabbit, and Uber, he added.

Recent sector transactions, according to O’Connor, include Rinse’s February 2025 USD 23m Series D financing led by LG Electronics, Laundryheap’s 2024 acquisition of GetLavado, and 2ULaundry’s 2023 acquisition of The Folde.