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LatAm Ecommerce Preview: Online sales go up and attract big foreign players

This is an overview of LatAm Mergermarket proprietary intelligence in the ecommerce space in March and April, featuring existing opportunities in the market.

Latin America has emerged as a fast-growing digital market, sparking interest from ecommerce businesses, online sellers and investors seeking access to its increasing consumer base.

The region has more than 300 million digital buyers and is expected to grow by more than 20% by 2027, according to marketing consultancy Statista. Retail e-commerce transactions in the region increased by 30% last year, against 14% in the US and 12% in Europe, according to a research by Brazilian electronic payments provider PagSeguro [NYSE:PAGS].

Large foreign marketplaces have taken notice of Latin America’s growing market, which will likely help increase the volume of retail M&A in various Latin American countries, including Brazil, Daniel Sakamoto, executive manager of the Brazilian Confederation of Store Managers CNDL, told this news service. Some of these players include Singapore-based SHEIN and Shopee, Hangzhou, China-based AliExpress, and Seattle, Washington-based Amazon [NASDAQ:AMZN], as reported.

Regional players like Pidele a Pepe, a Mexican last-mile marketplace for wines and spirits, have gradually turned to external capital to accelerate their growth and expand to other Latin American countries.

Other players like Ben & Frank, a Mexico City-based direct-to-consumer eyewear brand that started out as a purely e-commerce business, have opened brick-and-mortar stores to offer an omnichannel customer experience. In Chile, digitally native designer and sustainable casual outdoor apparel seller Wild Lama is considering drawing an investor on board to grow further in Latin America and expand to the US and Europe.

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