JPMorgan Private Bank has hired Brad Rhine as head of capital market syndicate, a newly created role aimed at expanding its retail syndicate offering and strengthening ties between the firm’s wealth and investment banking platforms, a spokesperson told this news service.

Rhine will work alongside JPMorgan’s Commercial & Investment Bank across origination and distribution, with a focus on giving individual investors broader access to capital markets opportunities generated by the firm’s investment banking franchise.

Banks are increasingly seeking to tap private wealth channels as a source of long-term capital and broaden distribution beyond traditional institutional accounts.

“Individual investors now represent a rapidly expanding pool of long-term capital,” Clay Erwin, global head of investment sales and trading at JPMorgan Private Bank, said in a statement, adding Rhine’s equity capital markets experience would help connect the firm’s platforms and expand opportunities for clients.

Rhine was previously head of equity capital markets for T. Rowe Price Investment Management, where he worked for almost five years.

Prior to that role, he worked as a senior equity trader at Janus Capital Group.

The creation of the role comes as investment banks are deepening coordination between wealth management and investment banking, as retail and high-net-worth channels play a larger role in capital formation.