• Past M&A activity has mostly featured audio buyers
• Fox deal gives its cable-news talent access to new platforms

Fox Corp’s February deal to buy Red Seat Ventures signals a new era for the global podcast industry.

Up to now, much of the dealmaking activity in the space has involved audio players buying podcast specialists. However, this move will enable Fox to connect its existing cable-news talent with new platforms, including podcasts, video, and live events.

Yale Yee, founding partner of Telos Advisors, joined Dealcast host Julie-Anna Needham at The Podcast Show 2025 in London to discuss why we can expect to see more players from outside audio buying podcast players.

• Why did PodX buy Lemonade Media; and why did Acast buy Wonder Media Network (WMN)?
• What will buysiders look for in podcast deals? And what will drive the sellside?
• How will artificial intelligence (AI) disrupt the podcast industry?

All this and more in this week’s Dealcast – the voice of Mergermarket.